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EU Finds Shein Violates Consumer Laws, Demands Changes

Published MAY 27 2025

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Above: A man holds a bag as he leaves the Shein's “Spring Boutique” temporary store at Palazzo dei Giureconsulti on March 23, 2024 in Milan, Italy. Image credit: Emanuele Cremaschi/Getty Images Entertainment via Getty Images

The Spin

Pro-Europe narrative

Shein must urgently comply with EU law. Its use of fake discounts, pressure-selling tactics, and misleading sustainability claims are unethical and illegal. Consumers deserve clear, honest information and fair treatment. The EU must hold Shein accountable and ensure no e-retailer can profit by undermining consumer rights.

CCPC Business Eubusiness EuroNews

Opposition narrative

Shein is engaging constructively with EU regulators and supporting a fair, safe online marketplace. It has invested in product safety, removed non-compliant sellers, and created thousands of EU jobs. Rather than vilify innovation, we should acknowledge Shein’s efforts to comply, collaborate, and build consumer trust responsibly.

Sheingroup