Chris Kempczinski, CEO of McDonald's, posted a video last month tasting the company’s new Big Arch burger, which launched in the U.S. on Tuesday. The burger features two quarter-pound beef patties, three slices of white cheddar, crispy and raw onions, lettuce, pickles and Big Arch Sauce on a toasted sesame- and poppy seed-coated bun.
McDonald's CEO's Video Sparks Viral Burger War With Rivals