Estimates Show Threads User Engagement Plummeted

Image copyright: Unsplash

The Facts

  • Estimates from market intelligence firm Sensor Tower show that Meta's new social media app Threads has experienced a 70% decline in daily active users since its July 7 peak, with its users dropping from 44M to 13M and the average daily time spent on the app declining to four minutes from its peak of 19.

  • Meanwhile, Threads’ rival Twitter is reportedly experiencing a steady daily active user rate of roughly 200M, along with 30 minutes of average daily user time.


The Spin

Left narrative

While Threads has dealt with some technological issues and still has to implement core features to rival Twitter, its advertiser-friendly content will be what brings in the cash and helps Meta take on the ideologically dangerous platform owned by Elon Musk. Threads may face an uphill battle, but it will be a smooth-running alternative where users and advertisers can go for positive content.

Right narrative

Meta isn't just a Big Tech poacher trying to outcompete its business competitors, it's a Big Brother platform that has admitted to censoring Americans at the behest of the federal government. This is why social media users who care about free speech should be cautious not to let the free speech platform be destroyed by technocratic elites.


Political split

LEFT

RIGHT

More neutral political stance articles