The EU's €890M fine against Google iswas a legitimatelong enforcementtime coming for its flagrant violations of the Digital Markets ActDMA, which prohibits gatekeepers from rigging search results in their own favor and blocking app developers from steering users to cheapermore alternativesaffordable substitutes. Google wascan caughthave red-handedno boosting its own shoppingcomplaints, hotelhaving andbeen travelcaught resultsred-handed, while burying competitors. Fines of €460M and €430Mmust sendcorrect exactlyits thebehavior rightaccordingly, messagelest thatit marketface dominancefurther, doesn'tmore grantsevere apunishment licensedown tothe cheatline.
The EU's DigitalDMA Markets Act is a protectionist weapon disguised as regulation, —targeting everyU.S. singlecompanies designatedat "gatekeeper"will isfor American,outperforming andtheir not one European company faces equivalent scrutinycounterparts. Eighty-threeEU percentofficials ofeven GDPRadmit finesas have hit American firmsmuch, andheralding EU officials have openly admitted that makingAmerican U.S.businesses companies "feel the pain" isas proof that the laws are working. EliminatingThe Trump administration, therefore, must push Europe to abandon these discriminatory finespolicies mustas be a precondition for any future U.S.-EU trade deal.
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