Uber Expands Women Preference Feature Nationwide

Is Uber's Women Preferences feature a safety innovation or sex-based discrimination against male drivers?

Published 2 days ago

Uber Expands Women Preference Feature Nationwide

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Above: The Uber logo at the company's headquarters in Mission Bay, San Francisco, California, on Aug. 20, 2024. Image credit: Smith Collection/Gado/Getty Images

The Spin

Narrative A

Uber's Women Preferences program is blatantly discriminatory. Under California's Unruh Act, sex-based discrimination is illegal regardless of motive. Yet, Uber is pushing a scheme that prioritizes female drivers over their male counterparts for rides requested by women, resulting in male drivers losing out on business solely because of their gender.

Court House News

Narrative B

The Women Preferences feature delivers what both riders and drivers have routinely requested: the control and safety options that have already empowered over 230 million trips globally. The toggle is not about discrimination; rather, it enables women to choose how they want to travel, so they can be more comfortable and confident while using Uber's services.

Uber