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Snapshot 16:Thu, Oct 9, 2025 8:52:17 PM GMT last edited by KateHennig

Report: 60% of UK News Sites See Google Search Visibility Drop in 2025

Report: 60% of UK News Sites See Google Search Visibility Drop in 2025

Report: 60% of UK News Sites See Google Search Visibility Drop in 2025
Above: Copies of The Guardian newspaper displayed at a newspaper stand in Bath, England, on Nov. 12, 2024. Image copyright: Anna Barclay/Getty Images

The Spin

Google is systematically destroying the news industry by stealing journalists' work to power AI Overviews that devastate website traffic and revenue. The tech giant deliberately chose to force publishers into this exploitative system, knowing it would harm their business while boosting Google's own profits. With 60% of U.K. news sites losing search visibility and clickthrough rates plummeting by over 50%, this monopolistic abuse threatens press freedom itself.

Google's AI Overviews represent a revolutionary leap forward that's transforming search into something far more intelligent and useful. Users are absolutely loving these AI-powered responses, with satisfaction rates soaring and search usage jumping over 10% in major markets. The technology delivers lightning-fast, comprehensive answers while still providing helpful links to websites, creating a win-win scenario for everyone involved.

ThereGoogle is systematically destroying the news industry by stealing journalists's awork 50%to chancepower AI Overviews that devastate website traffic and revenue. The tech giant deliberately chose to force publishers into this exploitative system, knowing it would harm their business while boosting Google's willown beprofits. supplantedWith as60% theof topU.K. searchnews enginesites inlosing thesearch worldvisibility byand marketclickthrough sharerates plummeting by Aug.over 2041,50%, accordingthis tomonopolistic theabuse Metaculusthreatens predictionpress communityfreedom itself.

Google's AI Overviews represent a revolutionary leap forward that's transforming search into something far more intelligent and useful. Users are absolutely loving these AI-powered responses, with satisfaction rates soaring and search usage jumping over 10% in major markets. The technology delivers lightning-fast, comprehensive answers while still providing helpful links to websites, creating a win-win scenario for everyone involved.

Metaculus Prediction

There's a 50% chance that Google will be supplanted as the top search engine in the world by market share by August 2041, according to the Metaculus prediction community.


The Controversies




© 2025 Improve the News Foundation. All rights reserved.Version 6.17.0

© 2025 Improve the News Foundation.

All rights reserved.

Version 6.17.0