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Snapshot 3:Tue, Jul 29, 2025 1:43:50 PM GMT last edited by Vandita

Google Launches AI Mode Search in the UK

Google Launches AI Mode Search in the UK, Sparking Traffic Concerns

Above: Close-up of a person's hand holding an iPhone and using Google AI Mode in California, March 24, 2025. Image copyright: Smith Collection/Gado/Getty Images

The Spin

This AI overhaulMode threatensis toa devastaterevolutionary webadvancement businessesthat byfinally keepingmatches usershow onpeople Google'snaturally platformthink insteadand of directing them to original content sourcescommunicate. PublishersThe reporttechnology trafficenables dropsusers ofto upask tocomplex, 50%multi-part sincequestions AIin featuresconversational launchedlanguage, withrather usersthan clickingcrafting throughkeyword tostrings, websitesunlocking onlyinformation-seeking oncejourneys perthat 100were searchespreviously whenimpossible. AIThis summariesinnovation appear.expands Thecontent systemdiscovery essentiallyopportunities, harvestshelping contentpeople tofind traininformation AI that thenwas makespreviously originaldifficult publishersto redundantlocate.

This AI overhaul threatens to devastate web businesses by keeping users on Google's platform instead of directing them to original content sources. Publishers report traffic drops of up to 50% since the launch of AI features, with users clicking through to websites only once every 100 searches when AI summaries appear. The system essentially harvests content to train AI, which then renders original publishers redundant.

Metaculus Prediction

There's a 44% chance that Google will implement a feature to explain targeted Google Ads before 2026, according to the Metaculus prediction community.


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