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This AI overhaul threatens to devastate web businesses by keeping users on Google's platform instead of directing them to original content sources. Publishers report traffic drops of up to 50% since the launch of AI features, with users clicking through to websites only once every 100 searches when AI summaries appear. The system essentially harvests content to train AI, which then renders original publishers redundant.
There's a 44% chance that Google will implement a feature to explain targeted Google Ads before 2026, according to the Metaculus prediction community.