With AI Mode, Google Search Is About to Get Even Chattier
WiredMAY 18
The AI Mode is a necessary evolution of search technology that will enhance user experience and productivity. The new features will make information more accessible and actionable, while maintaining connections to source material and improving search efficiency through advanced AI capabilities that can understand context and handle complex queries.
This transformation raises serious concerns about the future of web publishers and content creators who rely on traditional search traffic. The shift toward AI-generated summaries could significantly reduce website visits, disrupt established business models, and potentially concentrate more power in Google's hands while raising privacy concerns about increased data collection.