EY Offering $100M in Bonuses for 'Human Skills'

Is this bold leadership for the future or incentivizing the sloppiness that already embarrassed the firm?

Published SEP 1

EY Offering $100M in Bonuses for 'Human Skills'

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Above: Ernst & Young office in Sydney, Australia, on July 7. Image credit: Brendon Thorne/Bloomberg/Getty Images

The Spin

Techno-optimist narrative

Investing in employees who embrace AI and innovation is exactly the kind of bold leadership the modern workplace needs. Spot awards up to $500 and team prizes up to $25,000 send a clear message: human judgment and adaptability matter most in a tech-driven world. This is how forward-thinking firms build a workforce ready to lead, not just survive, the AI revolution.

Mark C. Crowley on LinkedIn EY

Techno-skeptic narrative

Rewarding AI adoption rings hollow when the Big Four keep publishing AI-hallucinated garbage with fake footnotes and made-up sources. EY itself retracted a study over fabricated citations, and now it wants to hand out cash prizes for embracing the same tools that corrupted its own research. Incentivizing speed over rigor doesn't build the workforce of the future. Instead, it just puts a bigger budget behind the same sloppy results.

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