Screens before age 3 are basically secondhand smoke for developing brains — higher screen time directly correlates with weaker language, reading and decision-making skills. Even so-called "educational" content overstimulates attention circuits that aren't ready for it, and no amount of rebranding changes that neurological reality. The American Academy of Pediatrics' no-screens-under-3 guideline exists for a reason, and it's time to take it seriously.
Screen time for babies isn't the boogeyman it's made out to be — data from 8,000 families in the EPI study shows healthy childhoods and screen use aren't mutually exclusive. The real question isn't "how much" but "what" and "why" screens are being used, whether for shared play or passive viewing. Policymakers should help families use digital tools to boost development and bonding instead of demonizing them every minute.
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