This ad, with its "great jeans/genes" pun and Sydney Sweeney's blonde, blue-eyed Americana imagery, subtly promotes white supremacist ideals. The eugenics-like wordplay and nostalgic, exclusionary visuals cater to a conservative cultural shift. Trump's praise further validates this eugenics dog whistle, highlighting a troubling embrace of regressive, racially charged narratives in mainstream advertising.
This ad is just a playful jeans campaign, not a white supremacist dog whistle, and the "jeans/genes" pun celebrates confidence in one's body, no matter who you are. Critics' outrage reflects their own biases, projecting their anti-white hatred onto a harmless ad. Trump's praise aligns with the millions of Americans rejecting woke overreach, something the left should learn if it ever wishes to win back these voters.