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Kellogg Shares Soar After Reports of Ferrero Takeover

Published JUL 10 2025·Updated JUL 11 2025

Kellogg Shares Soar After Reports of Ferrero Takeover

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Above: Kellogg's cereals at a grocery store in Queens, New York, in 2024. Image credit: Lindsey Nicholson/UCG/Universal Images Group/Getty images

The Spin

Narrative A

This is a bold move from Ferrero that will strengthen its foothold in U.S. markets while the firm continues with its aims of expanding globally. This acquisition, if it proceeds, makes strategic sense for the company.

Narrative B

As consumers are switching over to healthier options, convenience food firms have struggled to adjust and have seen their profits decline. This is a risky play for Ferrero.

Metaculus Prediction

Articles on this story

Kellogg shares soar on reports of Ferrero takeover talks

BBC NewsJUL 2025

Cereal maker WK Kellogg shares jump 50% on report of possible $3 billion deal with Ferrero

Italian group Ferrero in talks to buy US cereal maker Kelloggs

Ferrero reportedly closing in on $3bn Kellogg takeover

Foodnavigator.ComJUL 2025

Froot Loops Maker Wk Kellogg Soars 50 After Reports Italys Ferrero Nearing 2025 07 10

ReutersJUL 2025

Mars to buy Pringles and Pop-Tart maker for $36bn

BBC NewsJUL 2025

Mars agrees $36bn deal to buy Pringles maker Kellanova

GuardianJUL 2024

Buy Energy Stocks Exxon Mobil 1F90891

BarronsJUL 2025

Ferrero to snap up remaining US Kellogg's business in rumoured $3bn deal

The GrocerJUL 2025

Ferrero's $3 Billion Bet on WK Kellogg: A Valuation Play in a Consolidating Snack Sector

AInvestJUL 2025

Bias Split Public Figures Controversies

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© 2026 Improve the News Foundation. All rights reserved.Version 6.18.0

© 2026 Improve the News Foundation.

All rights reserved.

Version 6.18.0