OpenAI reportedly has Google in its sights with a new online search product
Business InsiderFEB 2 2024
Report: OpenAI Set to Launch Google Search Rival
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The Spin
Narrative A
Even long-time Google users will explore new artificial intelligence-powered search engines. Perplexity, for instance, summarizes results with source links and has a "Copilot" feature, while its Pro version offers access to various AI models. Although the long-term impact of new AI on digital content consumption remains uncertain and will be debated, a challenge to Google is certainly arising in what could be a major market shift.
Narrative B
The advantages Google enjoys over other search engines are monumental, including an ingrained habit among millions of its users and intuitive search results. Its strong reputation fosters user trust, and it seamlessly integrates services like Maps, yet remains free and convenient. There's a high probability that AI-based search engines will charge for premium features, so even if they take up some share of the market, it is unlikely they will ever come to truly challenge Google's dominance.