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Target Sales Drop Following Pride Merchandise Backlash

Published AUG 17 2023·Updated AUG 18 2023

story

The Spin

Narrative A

Target may be experiencing a drop in sales, but shoppers aren't enacting a political boycott. Americans are spending less on non-essential items at all stores and Target's inventory comprises a majority of non-essential merchandise like clothing, home decor, and toys.

CNN

Narrative B

This drop in sales results from Target trying too hard to be political. The store needs to do a better job of vetting the vendor merchandise it carries and should be more conscious of the settings, timings, and presentations of any future displays it may have of so-called "heritage celebrations."

CNBC