The Facts
Milan implemented a comprehensive outdoor smoking ban on Wednesday, prohibiting smoking in all public spaces — including streets — unless smokers maintain a 10-meter (33 ft) distance from others.
Violators of the new regulation face fines ranging from €40 ($41) to €240 ($249). The ban doesn't apply to electronic cigarettes or vapes.
The Spin
Narrative A
The move is necessary to improve public health and air quality in Milan. It addresses environmental concerns and protects non-smokers from harmful passive smoke exposure in public spaces, particularly in areas frequented by children.
Narrative B
The measure is excessive and potentially harmful to businesses, with tobacco vendors expecting a 20-30% decrease in cigarette sales. Meanwhile, enforcement remains challenging without adequate controls, making it more symbolic than practical.
