A 53-year-old French interior designer named Anne fell victim to an elaborate scam where fraudsters, using artificial intelligence-generated images and fake social media accounts, posed as Brad Pitt and his mother, ultimately convincing her to transfer €830K ($850K) for supposed medical treatments.
The scam began in February 2023 when Anne joined Instagram during a ski trip, where she was first contacted by someone claiming to be Jane Pitt, Brad Pitt's mother, followed by communications from a fake Brad Pitt account that maintained daily contact for over a year.
This victim was deliberately targeted during a vulnerable period while going through divorce proceedings, and the sophisticated use of AI technology made the scam particularly convincing for someone unfamiliar with social media, demonstrating how modern technology can be weaponized against unsuspecting individuals. This demands urgent action and more robust AI regulation.
AI technology can be a valuable tool in preventing scams by identifying and flagging suspicious behaviors or patterns, making it easier to protect users. Rather than focusing solely on the potential for abuse, efforts should be made to enhance AI's positive impact on cybersecurity and user safety, promoting awareness and education over restrictive measures.