Vice Media CEO Bruce Dixon on Thursday in a memo informed employees of hundreds of layoffs and the end of publishing content on the company's flagship website, Vice.com — effectively ending its independent news operations.
Dixon's memo said it's "no longer cost-effective" to distribute digital content, and Vice will "look to partner with established media companies" to distribute content in the future.
Another flashy digital media content producer is on the cusp of disappearing forever. Vice's demise further proves that a business model reliant on appealing to a young audience and increased digital ad revenue can't succeed. These cuts could push Vice back to profitability and it'll be interesting to see the approach it takes.
This wasn't a failure of Vice's business model, it was yet another example of what happens when private equity overlords try to use a journalistic entity as their private piggy bank. Owners who are dedicated to strong journalism over trying to get rich off the backs of digital content creators could make a go of it, and benefit society, even in today's difficult media environment.