TikTok Begins Automatically Labelling AI-Generated Content
The Facts
TikTok said Thursday that it will start automatically tagging artificial intelligence (AI)-created content, making it the first-ever video-sharing platform to identify such material to users.
Using a technology called Content Credentials — from the Coalition for Content Provenance and Authenticity (C2PA) — it began adding metadata to label AI-generated visuals on Thursday. Audio content will soon be authenticated as well, it said.
The Spin
Narrative A
It's hard to take tech companies seriously when they pledge to monitor AI, since their apps actively use AI to incentivize the most sensational and salacious videos. TikTok's "Creativity Program Beta" supports this trend, rewarding videos over 60 seconds long with high engagement. YouTube Shorts uses similar monetization, enabling creators to profit from misinformation while increasing the societal risks of AI-generated content. It cannot be left up to the tech industry to self regulate.
Narrative B
TikTok no longer permits harmful, misleading, or false content on its platform. Due to the potential significant harm caused by social media content, including physical, psychological, societal, and property damage, the platform uses both fact-checking partners and a database to ensure the utmost content accuracy and avoid misinformation. Its initiative to tag AI-generated visuals will further reduce this potential for risk.
