The Facts
Vivek Ramaswamy’s presidential campaign confirmed through a spokeswoman Tuesday that it has stopped spending money on television ads with two weeks to go until the Iowa caucuses — the first step in the Republican Party’s 2024 nomination process.
Tricia McLaughlin announced that the campaign will maintain its total advertising outlays, but instead of traditional television ads, it will seek a "higher return on investment" through other methods like "addressable advertising, mail, text, live calls and doors to communicate with our voters."
The Spin
Narrative A
Ramaswamy doesn’t want to admit it, but his campaign is on its last legs. If the polling isn’t enough to prove he has no chance in Iowa, or any of the other early states, the fact that he already conceded the majority of the spotlight by recently cutting back on TV spending should be enough to sideline him.
Narrative B
The Ramaswamy campaign isn’t conceding, but rather pivoting to be more nimble and better target its message while following the data — something the other candidates, who are throwing money away, aren’t doing. Ramaswamy is still in this race to win it and Iowa is set to be the site of a major political upset.
