Musk Sues Media Matters Over Hate-Adjacent Ads on X

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The Facts

  • Elon Musk's X (formerly Twitter) sued Media Matters for America (MMFA) on Monday, after the liberal advocacy group claimed that X had displayed ads for major corporations next to neo-Nazi and white nationalist content.

  • MMFA's report, published last Friday, alleged that companies including Apple, Amazon, IBM, and Oracle had their adverts displayed next to hashtags and search results that promoted far-right ideologies. The report added: "Musk has opened the floodgates to hateful content by reversing bans on anti-Muslim bigots, white nationalists, and antisemites."


The Spin

Narrative A

Not only has Elon Musk himself promoted antisemitic conspiracy theories in recent days, but it's unquestionable that the number of hateful posts has risen on X — particularly as Musk reversed numerous bans on firms and users that typically produce provocative content. Advertisers are within their rights to pull their money from X.

Narrative B

This report was produced by manipulating the typical experience of users on X, creating a false impression that adverts are routinely placed next to hateful content. The platform has been working extremely hard on its content moderation policies, and the data that X will provide at the lawsuit will prove MMFA's claims wrong.


Metaculus Prediction


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