Bob Iger’s Disney challenge: Solve the problem he helped create
VoxNov 27, 2022
The Facts
On Sunday, the Walt Disney Company's board announced that former CEO Bob Iger, who stepped down in 2020, will return to the position, replacing his successor Bob Chapek.
Board chair Susan Arnold said that the 71-year-old, who led the company for 15 years and oversaw its acquisitions of Marvel, Pixar, Lucasfilm, Fox's entertainment businesses, and the debut of its Disney+ streaming service, was "uniquely situated" for the position at this time.
The Spin
Left narrative
Disney needs someone with Iger’s track record to get things back on track. He’s already had a quick impact on investors, giving the stock a much-needed boost just one day after the announcement. His stability will help with the public criticism the company took for not standing taller against the anti-LGBTQ bills of Florida Governor Ron DeSantis.
Right narrative
Iger's return is lauded by Wall Street and Disney fans alike, but the company has just reinstated the man who set it down its detrimental "woke" path in the first place. No one knows how this move will work out in the long run, but hopefully, it won't be focused on appealing to fringe liberal employees and consumers.
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