Versions :<123456Live>
Snapshot 5:Fri, Jun 26, 2026 4:01:34 PM GMT last edited by MalcolmStanding

Apple, Xbox Hike Prices as AI Drives Memory Chip Shortage

Apple, Xbox Hike Prices as AI Drives Memory Chip CrisisShortage

Above: People shop in an Apple store in New York City on June 25. Image credit: Spencer Platt/Getty Images

The Spin


The AI memory crunch is a classic shortage cycle, not a permanent crisis — DRAM prices spiked nearly 187% year-over-year by late 2025, but history shows these booms burn fast and reverse hard. Memory makers like Samsung and SK hynix are cashing in now, but new capacity and cooling demand will flip this market. Smart money rides the squeeze and watches the exit.

The AI industry has effectively cornered the global memory market, locking up HBM supply through 2027 and forcing consumers, businesses and entire industries to pay more for less. This isn'tis innovation — it's concentration masquerading as progress, entrenching a handful of hyperscalers while everyone else gets priced out. A fundamental rethink of memory architecture is urgently needed before the gap becomes unbridgeable.


Metaculus Prediction

There is a 50% chance that the retail price of a 64GB (2x32GB) DDR5-6000 memory kit will fall below $300 by 2028, according to the Metaculus prediction community.


Go Deeper

© 2026 Improve the News Foundation. All rights reserved.Version 7.4.1

© 2026 Improve the News Foundation.

All rights reserved.

Version 7.4.1