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Ferrari Unveils $640K Electric Luce, Shares Drop 6%

Ferrari Unveils $640K Electric Luce, Shares Drop 6%

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The Spin


The Ferrari Luce isn't just another EV — it's a landmark moment for electric performance. With 1,050 hp, four-wheel torque vectoring, and a Jony Ive-designed cockpit that ditches touchscreen excess, Ferrari has made the strongest case yet that electrification isn't a compromise for performance brands. When Maranello says going electric was a prerequisite to building the car it envisioned, that carries serious weight.

Ferrari's stock cratering after the Luce reveal tells the real story — investors know the brand's identity is combustion, scarcity and raw sound, not silent, 2,260-kg electric sedans. The 2030 revenue forecast came in nearly €800 million below analyst expectations, and the stock is already down 41% from its February 2025 peak. The design alone looks like something out of a video game, not a legendary racing marque.

© 2026 Improve the News Foundation. All rights reserved.Version 7.4.1

© 2026 Improve the News Foundation.

All rights reserved.

Version 7.4.1