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Ferrari announces its first electric car Luce

Ferrari unveiled its first fully electric vehicle, the Luce, at a ceremony in Rome on May 25, 2026. Priced at 550,000 euros (roughly $640,000), the model is Ferrari's first five-seater, with customer deliveries scheduled to begin in the fourth quarter of 2026.

Ferrari unveiled its first fully electric vehicle, the Luce, at a ceremony in Rome on May 25, 2026. Priced at 550,000 euros (roughly $640,000), the model is Ferrari's first five-seater, with customer deliveries scheduled to begin in the fourth quarter of 2026.

Ferrari shares fell 6% in Milan in early trading on Tuesday following the Luce's unveiling. The Milan-listed stock has declined more than 31% over the past 12 months, with analysts citing a mix of design criticism and high research and development costs as factors.

Ferrari shares fell 6% in Milan in early trading on Tuesday following the Luce's unveiling. The Milan-listed stock has declined more than 31% over the past 12 months, with analysts citing a mix of design criticism and high research and development costs as factors.

The Luce was designed in collaboration with LoveFrom, the agency founded by former Apple design chief Jony Ive and industrial designer Marc Newson. The vehicle features a quad-motor setup delivering over 1,050 horsepower, a 0-60 mph time of around 2.5 seconds and a top speed above 310 kph.

The Luce was designed in collaboration with LoveFrom, the agency founded by former Apple design chief Jony Ive and industrial designer Marc Newson. The vehicle features a quad-motor setup delivering over 1,050 horsepower, a 0-60 mph time of around 2.5 seconds and a top speed above 310 kph.

The Luce carries a 122 kWh battery, weighs approximately 2.26 tonnes and offers a range of over 530 kilometers. It is equipped with four-wheel steering, an adaptive suspension system and a 600-liter trunk — the largest luggage capacity Ferrari has ever offered.

Sawyer Merritt

The Luce carries a 122 kWh battery, weighs approximately 2.26 tonnes and offers a range of over 530 kilometers. It is equipped with four-wheel steering, an adaptive suspension system and a 600-liter trunk — the largest luggage capacity Ferrari has ever offered.

Samsung supplied the Luce's interior display system, which includes four OLED screens: a 12.9-inch driver display, a 12-inch lower OLED layer, a 10.1-inch central control screen and a 6.3-inch rear passenger display. Physical controls were retained alongside the digital interface.

Samsung supplied the Luce's interior display system, which includes four OLED screens: a 12.9-inch driver display, a 12-inch lower OLED layer, a 10.1-inch central control screen and a 6.3-inch rear passenger display. Physical controls were retained alongside the digital interface.

Ferrari's launch comes as rivals Lamborghini and Porsche have scaled back or abandoned their EV plans due to weak demand and competition from Chinese automakers. Ferrari has revised its 2030 target for all-electric models to 20% of its lineup, down from an earlier goal of 40%.

Ferrari's launch comes as rivals Lamborghini and Porsche have scaled back or abandoned their EV plans due to weak demand and competition from Chinese automakers. Ferrari has revised its 2030 target for all-electric models to 20% of its lineup, down from an earlier goal of 40%.

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Ferrari unveils first electric car Luce

Ferrari unveils first electric car Luce

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Ferrari Unveils $640K Electric Luce, Shares Drop 6%

Ferrari Unveils $640K Electric Luce, Shares Drop 6%

Ferrari unveilsUnveils first$640K electricElectric carLuce, LuceShares Drop 6%

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Ferrari Unveils $640K Electric Luce, Shares Drop 6%

Ferrari unveilsUnveils first$640K electricElectric carLuce, LuceShares Drop 6%

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