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Amazon Adds Three Personality Styles to Alexa Plus

Amazon Adds Three Personality Styles to Alexa Plus

Published 4 days ago

Amazon Adds Three Personality Styles to Alexa Plus

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Above: The Amazon Alexa Plus logo on a smartphone screen. Image credit: Thomas Fuller/SOPA Images/LightRocket/Getty Images

The Spin

Amazon’s new Alexa Plus personalities make AI assistants feel more human and adaptable to individual preferences. Letting users choose brief, chill or sweet communication styles shows Amazon is listening to feedback and pushing voice AI beyond rigid, robotic replies toward more flexible, user-friendly interactions.

Verge Android Authority

The new Alexa Plus personalities may be flashy, but tweaked tones don’t solve deeper issues with smart assistants. Critics find the exaggerated styles annoying, showing that fun voice modes risk distracting users from problematic fundamentals like reliability, clarity, and meaningful usefulness.

TechRadar PCWorld

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Amazon introduces three personality styles for Alexa+

You can now make Alexas AI personality more friendly, blunt, or chilled out

You can now make Alexas AI personality more friendly, blunt, or chilled out

You can now set Alexa Plus to get right to the point and drop all the small talk

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© 2026 Improve the News Foundation.

All rights reserved.

Version 6.18.0