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Amazon Alexa+ Gets New Brief, Chill And Sweet AI Personality Modes

Amazon introduced three new personality styles for Alexa Plus that allow users to customize the AI assistant's communication tone. The Brief style provides shorter and more direct responses, Chill offers a relaxed and laid-back tone, and Sweet delivers enthusiastic and encouraging replies.

Amazon introduced three new personality styles for Alexa Plus that allow users to customize the AI assistant's communication tone. The Brief style provides shorter and more direct responses, Chill offers a relaxed and laid-back tone, and Sweet delivers enthusiastic and encouraging replies.

Alexa Plus became available to all users earlier this month after several months of early access for Prime subscribers. The AI-enabled assistant is free with Prime membership, while non-Prime users must pay $19.99 per month to access the service.

Alexa Plus became available to all users earlier this month after several months of early access for Prime subscribers. The AI-enabled assistant is free with Prime membership, while non-Prime users must pay $19.99 per month to access the service.

Amazon developed the new personality styles based on five interconnected dimensions: expressiveness, emotional openness, formality, directness and humor. Users can switch between personality styles by saying "Alexa, change your personality style" or through the Alexa app's Device Settings.

Amazon developed the new personality styles based on five interconnected dimensions: expressiveness, emotional openness, formality, directness and humor. Users can switch between personality styles by saying "Alexa, change your personality style" or through the Alexa app's Device Settings.

The personality customization feature is available for all eight Alexa voice options. Amazon confirmed it plans to add more personality styles in the future beyond the initial three options currently available to users.

The personality customization feature is available for all eight Alexa voice options. Amazon confirmed it plans to add more personality styles in the future beyond the initial three options currently available to users.

Amazon stated it rolled out the personalities after receiving feedback from early adopters regarding Alexa's tone. The company explained that everyone has their own communication style and preferences, and a truly personal assistant should adapt to match it.

Amazon stated it rolled out the personalities after receiving feedback from early adopters regarding Alexa's tone. The company explained that everyone has their own communication style and preferences, and a truly personal assistant should adapt to match it.

The new personality styles are exclusive to Alexa Plus subscribers in the United States. Amazon positioned the personality controls as a premium feature that joins other paid enhancements included in the Alexa Plus subscription tier.

The new personality styles are exclusive to Alexa Plus subscribers in the United States. Amazon positioned the personality controls as a premium feature that joins other paid enhancements included in the Alexa Plus subscription tier.

Amazon Adds Three Personality Styles to Alexa Plus

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Amazon Adds Three Personality Styles to Alexa Plus

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