Engadget

Crucial is a casualty of AI's hunger for RAM

The Business Times

Micron to exit consumer memory business amid global supply shortage

Globe Newswire

Micron Announces Exit from Crucial Consumer Business

Axios

Micron Exits Crucial Consumer Business

Reuters

Micron Exit Crucial Consumer Memory Business 2025 12 03

Verge

Crucial is shutting down  because Micron wants to sell its RAM and SSDs to AI companies instead

Wall Street Journal

Micron To Wind Down Crucial Brand To Focus On Ai Data Center Market Cd619D9E

Sherwood News

Micron announces exit from consumer business to focus on AI demand

Windows Central

We just lost a huge RAM and SSD manufacturer to AI  Micron is killing Crucial after nearly 30 years to support

Ground News

After Nearly 30 Years, Crucial Will Stop Selling RAM to Consumers

The Times of India

Micron kills 29-year-old Crucial brand because AI needs all the memory

Tom's Hardware

Micron is killing Crucial SSDs and memory in AI pivot  company refocuses on HBM and enterprise customers

Ars Technica

After nearly 30 years, Crucial will stop selling RAM to consumers

Fortune

Fortune Tech: Meta poaches Apple exec, Micron ditches Crucial, React2Shell flaw, Brainstorm AI

CNBC

Micron stops selling memory to consumers as demand spikes from AI chips

WebProNews

Micron Exits Crucial Consumer Memory by 2026, Pivots to AI Amid Shortages

The Straits Times

Micron to stop selling memory to consumers as demand soars for AI chips

PCMAG

RIP Crucial: Memory Supplier Micron Exits Consumer Market to Chase AI

The Hindu

Metaculus

Data centres >10% of global electricity

Elon Musk

Joe Biden

Rishi Sunak

Andrew Ng

Yoshua Bengio

Demis Hassabis

Melanie Mitchell

Stuart Russell

Sam Altman

Yann LeCun

Max Tegmark

Jaan Tallinn

Tristan Harris

Marc Andreessen

Cédric O

Arthur Clarke

"AI may cause the most dramatic and sustained economic boom of all time."

AI will make the world "way wealthier" and lead to a "productivity boom."

AI is an "amplifier of human intelligence" and will help the economy thrive.

AI will enable "universal high income" in place of "universal basic income."

"AI may become the heart of future economic growth in the coming decades."

AI harms could include "disrupting economies."

AI could "disrupt job markets."

"AI and technological unemployment" are the "biggest problem we face" from an "economic point of view."

"The moment superintelligent AI emerges, the human economy will end."

Will AI Bring Economic Risks?

Micron Technology announced on Wednesday that it will exit its consumer business by halting the sale of Crucial-branded products at retailers and distributors worldwide, with product shipments continuing through the consumer channel until February 2026.

Micron Technology announced on Wednesday that it will exit its consumer business by halting the sale of Crucial-branded products at retailers and distributors worldwide, with product shipments continuing through the consumer channel until February 2026.

The company cited a surge in demand for memory and storage driven by growth in AI data centers as the reason for the decision, aiming to improve supply and support for larger, strategic customers in faster-growing segments according to Chief Business Officer Sumit Sadana.

The company cited a surge in demand for memory and storage driven by growth in AI data centers as the reason for the decision, aiming to improve supply and support for larger, strategic customers in faster-growing segments according to Chief Business Officer Sumit Sadana.

Micron has been shifting focus to its high-bandwidth memory business, which involves stacking chips vertically to reduce power consumption and process large volumes of data, making it invaluable in AI development and generally fetching lucrative margins.

Micron has been shifting focus to its high-bandwidth memory business, which involves stacking chips vertically to reduce power consumption and process large volumes of data, making it invaluable in AI development and generally fetching lucrative margins.

In the August quarter, Micron's HBM revenue grew to nearly $2 billion, implying an annualized run rate of nearly $8 billion, as CEO Sanjay Mehrotra stated in September, while the company competes with SK Hynix and Samsung in the high-bandwidth memory market.

In the August quarter, Micron's HBM revenue grew to nearly $2 billion, implying an annualized run rate of nearly $8 billion, as CEO Sanjay Mehrotra stated in September, while the company competes with SK Hynix and Samsung in the high-bandwidth memory market.

The Crucial brand, established by Micron in 1996, has been a staple in the consumer electronics space offering RAM modules and solid-state drives, and the company will continue honoring warranty obligations and technical support for existing Crucial products after shipments cease.

The Crucial brand, established by Micron in 1996, has been a staple in the consumer electronics space offering RAM modules and solid-state drives, and the company will continue honoring warranty obligations and technical support for existing Crucial products after shipments cease.

Micron intends to reduce impact on employees due to this business decision through redeployment opportunities into existing open positions within the company, while continuing to supply Micron-branded enterprise products to commercial and server-focused partners.

Micron intends to reduce impact on employees due to this business decision through redeployment opportunities into existing open positions within the company, while continuing to supply Micron-branded enterprise products to commercial and server-focused partners.

Micron Exits Consumer Market, Ends Crucial Brand Sales

Micron Exits Consumer Market, Ends Crucial Brand Sales

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Micron Exits Consumer Market, Ends Crucial Brand Sales

Micron Exits Consumer Market, Ends Crucial Brand Sales

The Controversies

Andreessen

Altman

LeCun

Musk

Bengio

Mitchell

Harris

Russell

Tallinn

Go Deeper

Articles on this story

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