Apple systematically exploited UK consumers for nearly a decade through monopolistic practices, charging excessive 30% commissions when fair rates would be 17.5% for apps and 10% for payments. The court confirmed Apple locked out all competition and forced inflated prices on 36 million users who had zero alternatives.
The App Store creates a thriving competitive marketplace where 84% of apps are completely free and most developers pay just 15% commission rates that match industry standards. Apple provides essential security, privacy protections and innovation support that competitors lack while facing vigorous competition from numerous platforms.
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