This settlement is a drop in the bucket for Amazon, representing barely 0.1% of its $2.4 trillion market cap while letting executives escape accountability. Amazon founder Jeff Bezos can make up this amount in a matter of weeks. Amazon should've faced a jury trial that would have exposed the full extent of its deceptive practices to the public and likely resulted in harsher penalties.

This is a monumental victory for American consumers who were trapped in deceptive Prime subscriptions. The FTC secured the second-largest settlement in its history, putting billions back into Americans' pockets while forcing Amazon to end its unlawful enrollment practices. This record-breaking enforcement action proves the system works when agencies hold Big Tech accountable.

This settlement is a drop in the bucket for Amazon, representing barely 0.1% of its $2.4 trillion market cap while letting executives escape accountability. Amazon founder Jeff Bezos can make up this amount in a matter of weeks. Amazon should've faced a jury trial that would have exposed the full extent of its deceptive practices to the public and likely resulted in harsher penalties.