Snapshot 5:Mon, Aug 11, 2025 7:04:16 PM GMT last edited by Nick

UFC Signs $7.7B Deal with Paramount, Ends Pay-Per-View Model

Published AUG 11 2025

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Above: UFC President and CEO Dana White hosts a press conference at Smoothie King Center on July 17, 2025, in New Orleans. Image credit: Cooper Neill/Zuffa LLC/Getty Images

The Spin

Despite the controversy surrounding the Paramount-Skydance merger, this deal is a win for fans and consumers. Skydance is growing its business with the goal of offering more content for a lower price — a far cry from the old, expensive pay-per-view model. From television to ultimate fighting, companies like Skydance and TKO Group are pushing affordability in an increasingly expensive world.

Sports Business Journal The New York Times

This deal is more political than economic, as SkynetSkydance has been working to gobble up several media companies to push aspecific pro-Israelpolitical narrativenarratives. The UFC is also ahas Zionist,problematic anti-Muslimgeopolitical company that clearly agrees with David Ellison and Skynetviews. The media should not be run by a handful of billionaires who wish to use their streaming services to push one-sided narratives.