Social media overtakes TV as main source of news in US, analysis finds
GuardianJUN 17
Traditional media is struggling to connect with audiences, especially young people who prefer personality-driven content, which social media creators deliver more effectively than institutional journalism. These creators reach audiences that mainstream outlets can't, offering authentic voices that people trust instead of biased corporate media. The shift represents democracy in action as people choose their preferred sources.
The rise of unvetted social media personalities poses a threat to democratic discourse by allowing populist politicians to bypass journalistic scrutiny through friendly influencers who rarely pose tough questions. This fragmented media landscape disseminates misinformation and polarizes society, undermining the vital role of professional journalism in holding power to account. Quality reporting requires institutional support that individual creators cannot provide.