Traditional media is failing to connect with audiences, especially young people who want personality-driven content that social media creators deliver better than stuffy institutional journalism. These creators reach audiences that mainstream outlets can't, offering authentic voices that people actually trust instead of biased corporate media. The shift represents democracy in action as people choose their preferred sources.
The rise of unvetted social media personalities threatens democratic discourse by allowing populist politicians to bypass journalistic scrutiny through friendly influencers who rarely ask tough questions. This fragmented media landscape spreads misinformation and polarizes society, undermining the vital role of professional journalism in holding power accountable. Quality reporting requires institutional support that individual creators cannot provide.
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