This could be an "October surprise" moment that could shift public sentiment in favor of Kamala Harris. Hinchcliffe's racist slurs have gone viral, potentially affecting many Puerto Ricans and other Latinos across the US, especially in battleground states, as they make their voting decisions. The Trump campaign has made fun of an already marginalized demographic, and, as shown by Trump's behavior during Hurricane Maria, it's evident that Puerto Rico is not a priority for the GOP nominee.