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McDonald's demonstrated notable crisis management skills during the E. coli outbreak by swiftly identifying the likely source. Unlike previous industry crises, the company took immediate action by removing Quarter Pounders from its restaurants. Over the years, it has built a foundation of trust that helps it frame this as an anomaly rather than a systemic issue. Proactive communication also helped.
There is a 50% chance the first fully automated McDonalds will open in the United States by Jan. 20, 2030, according to the Metaculus prediction community.
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