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Snapshot 4:Fri, Oct 25, 2024 7:23:51 AM GMT last edited by Harish Chander

McDonald's Celebrates 50 Years of Egg McMuffin

McDonald's Celebrates 50 Years of Egg McMuffin

Above: **Watermarked Getty Image. Kindly Replace** Image copyright: Contributor/Bloomberg via Getty Images

The Facts

  • The E.coli outbreak at McDonald’s restaurants that has, in the past few days, left one person dead and around 50 ill in the US has been traced to onions sourced from California-based Taylor Farms. The slivered onions were used in the chain's Quarter Pounder hamburgers.

  • McDonald’s has reportedly removed the Quarter Pounder hamburger from its menu in many US states, while Taylor Farms recalled several batches of yellow onions produced in Colorado. The Food and Drug Administration is probing the supplier as the possible source of the outbreak.

  • While no E. coli-related illnesses have been reported among patrons of other restaurant chains, those like Burger King, KFC, and Taco Bell have stopped using onions. Health officials said most of those affected, included the aged adult who died, are from Colorado and Nebraska.


The Spin

The Egg McMuffin promotion is a smart marketing move by McDonald's, capitalizing on nostalgia while driving app usage and customer engagement. By encouraging customization, they're tapping into current food trends and potentially boosting sales of additional menu items. This strategy could lead to increased customer loyalty and higher average order values.


McDonald's promotion may be seen as a gimmick that doesn't address broader issues in the fast food industry. The focus on app-exclusive deals could alienate customers who prefer traditional ordering methods or lack smartphone access. Additionally, encouraging excessive customization and consumption might contribute to unhealthy eating habits and increased food waste.



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