McDonald's worker reveals 6,400-item order seen in viral TikTok was prepared for Georgia prison
FOX NewsJUL 2021
The Egg McMuffin promotion is a smart marketing move by McDonald's, capitalizing on nostalgia while driving app usage and customer engagement. By encouraging customization, they're tapping into current food trends and potentially boosting sales of additional menu items. This strategy could lead to increased customer loyalty and higher average order values.
McDonald's promotion may be seen as a gimmick that doesn't address broader issues in the fast food industry. The focus on app-exclusive deals could alienate customers who prefer traditional ordering methods or lack smartphone access. Additionally, encouraging excessive customization and consumption might contribute to unhealthy eating habits and increased food waste.