The promotion aims to boost McDonald's nationwide rewards program and encourages customers to customize their Egg McMuffins with additional menu items, such as the "Sweet Chicken Sammie".
The Egg McMuffin, introduced in 1971 in Santa Barbara, California, was the first quick service restaurant breakfast sandwich and has since inspired customer creativity.
McDonald's promotion may be seen as a gimmick that doesn't address broader issues in the fast food industry. The focus on app-exclusive deals could alienate customers who prefer traditional ordering methods or lack smartphone access. Additionally, encouraging excessive customization and consumption might contribute to unhealthy eating habits and increased food waste.