Despite major advances in cancer treatment and declining mortality rates, fear of cancer remains stubbornly high. Our increased awareness of the disease and the media's prominent cases are what is fueling this "cancerphobia." The disease isevokes still widely seen as a "vicious, unpredictable, and indestructible enemy," evoking deep-seated fears about pain, suffering, and dying. This fear often leads to unnecessary procedures and treatments, including when more research is necessary. CancerVery fortunately, cancer is no longer the death sentence it once was.