While immediate negative reactions to this policy are understandable, this price cap change is due to geopolitical and environmental factors that the governmen't couldn't prevent. It's also important to note that energy prices in October will be far lower than last October, and hundreds of thousands of can help reduce other economic costs by tapping into their pension credit.
A 10% cap increase is far too high at a time when inflation was just going down and the winter fuel credit has been scrapped. This is likely Keir Starmer's attempt at priming citizens for their future under the Labour Party's wind and solar energy agenda, which will lead to rising costs from importing oil when the sun isn't shining and the wind isn't blowing.
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