X (formerly Twitter) Tuesday sued the World Federation of Advertisers (WFA) and firms like Unilever and Mars saying they dissuaded brands from advertising on X.

The New York Times

The suit filed in Texas's northern district alleged they violated antitrust laws to orchestrate a "massive advertiser boycott," causing it billions of dollars in loss.

Wall Street Journal

X CEO Linda Yaccarino said evidence presented before the US House Judiciary Committee in July proved this "organized" and "systematic illegal boycott."

The Associated Press

X says the boycott was caused by the WFA's Global Alliance for Responsible Media expressing concerns over X's compliance with its brand safety standards.

Axios

X's advertising revenue has fallen much since being bought over by Elon Musk in 2022  —  it expects roughly $2B this year, down from $4.5B in 2021.

X (formerly Twitter) filed an antitrust lawsuit in Texas federal court on Tuesday against the World Federation of Advertisers (WFA) and several other major companies, including Unilever, Mars, CVS Health, and Orsted.

The New York Times #

The lawsuit accuses the companies of violating antitrust laws by orchestrating a  "massive advertiser boycott," resulting the loss or billions of dollars of advertising revenue.

Wall Street Journal #

The lawsuit comes a month after the US House Judiciary Committee held a hearing to see whether current laws are "sufficient to deter anticompetitive collusion in online advertising."X's CEO Linda Yaccarino says that evidence from the  Committee demonstrates that the companies engaged in a coordinated and systematic illegal boycott against X.

The Associated Press #

X's advertising revenue has been significantly lower since the company was purchased by Elon Musk in 2022, with the company expecting to earn roughly $2 billion in advertising revenue this year, down from $4.5 billion in ad revenue in 2021.

Axios #

The Global Alliance for Responsible Media (GARM), created by the WFA in 2019, sets brand safety standards for digital advertisers. X's lawsuit claims that the alleged boycott was triggered when GARM conveyed concerns about X's compliance with its standards to its members.

The WFA and other companies engaged in an advertising boycott racket. This was a coordinated effort to demonetize and limit certain platforms, content creators, and news organizations. This conspiracy cost X billions of dollars in ad revenue and was an unfair anti-competitive tactic aimed at limiting certain viewpoints.

FOX News

FOX News #

Elon Musk's X files antitrust lawsuit against worldwide advertising group

It will be very hard for X to prove that advertisers were engaged in a boycott and it is up to the company's lawyers to show that there was an actual agreement to boycott joined by each advertiser. Even if X wins this case, companies cannot be forced to advertise on X. X is not automatically guaranteed the money or business of advertisers.

X Brings Antitrust Lawsuit Against Advertising Group

X Brings Antitrust Lawsuit Against Advertising Group

The Spin

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X Brings Antitrust Lawsuit Against Advertising Group

X Brings Antitrust Lawsuit Against Advertising Group

The Spin

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