The WFA and other companies engaged in an advertising boycott racket. This was a coordinated effort to demonetize and limit certain platforms, content creators, and news organizations. This conspiracy cost X billions of dollars in ad revenue and was an unfair anti-competitive tactic aimed at limiting certain viewpoints.
It will be very hard for X to prove that advertisers were engaged in a boycott and it is up to the company's lawyers to show that there was an actual agreement to boycott joined by each advertiser. Even if X wins this case, companies cannot be forced to advertise on X. X is not automatically guaranteed the money or business of advertisers.
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