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McDonald’s Cold Quarter: Sales Slump as Customers Stay Home

Americans keep turning their backs on McDonald’s

McDonald's global sales have declined for the first time in four years amid rising prices and changing consumers' eating habits.

Guardian

On Monday, the fast-food giant reported a 1% year-on-year fall in sales in the June quarter, with total revenue flat at $6.49B and net profit falling 12% to $2.02B.

www.ft.com

Amid "very discriminating" consumer spending, a steeper decline of 1.3% in McDonald's sales was reported in its international developmental licensed markets.

Al Jazeera

Despite the losses, McDonald's maintains its operating margin in the mid-to-high 40% range and its capital expenditure budget at up to $2.7B.

Reuters

It plans to extend to August a $5 meal deal introduced in June and to be more selective with price increases to protect profitability.

Independent

This comes after McDonald's warned that the Israel-Hamas war in Gaza had impacted its business in some Middle Eastern countries, Indonesia, and Malaysia.

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McDonald’s global sales declined in the second quarter for the first time in four years. As consumers prune budgets, the firm expects low sales over the next few quarters.

Guardian #3405

McDonald’s on Monday reported a 1% year-on-year fall in sales in the June quarter even as revenue stood at $6.49 and net profit fell 12% to $2.02B. 

Amid "very discriminating" consumer spending, a steeper decline of 1.3% in McDonald’s sales was reported in its international developmental licensed markets.

Al Jazeera #

The fast-food giant's sales drop is being attributed to inflation reportedly driving consumers to cheaper alternatives to higher-priced items like Big Macs.

Reuters #

It plans to extend to August a $5 meal deal — a McDouble or McChicken, small fries, four-piece McNuggets, and a small drink — introduced in June.

Independent #3058

McDonald’s had also recently warned that the Gaza war had hurt its business in some Middle Eastern countries, as well as Indonesia and Malaysia.

McDonald's Sales Fall Worldwide for First Time Since 2020

McDonald’'s FacesSales FirstFall GlobalWorldwide Salesfor DeclineFirst Time Since 2020

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McDonald's Sales Fall Worldwide for First Time Since 2020

McDonald’'s FacesSales FirstFall GlobalWorldwide Salesfor DeclineFirst Time Since 2020

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