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McDonald’s Cold Quarter: Sales Slump as Customers Stay Home

Americans keep turning their backs on McDonald’s

McDonald’s global sales declined in the second quarter for the first time in four years. As consumers prune budgets, the firm expects low sales over the next few quarters.

Guardian

McDonald’s on Monday reported a 1% year-on-year fall in sales in the June quarter even as revenue stood at $6.49 and net profit fell 12% to $2.02B. 

www.ft.com

Amid "very discriminating" consumer spending, a steeper decline of 1.3% in McDonald’s sales was reported in its international developmental licensed markets.

Al Jazeera

The fast-food giant's sales drop is being attributed to inflation reportedly driving consumers to cheaper alternatives to higher-priced items like Big Macs.

Reuters

It plans to extend to August a $5 meal deal — a McDouble or McChicken, small fries, four-piece McNuggets, and a small drink — introduced in June.

Independent

McDonald’s had also recently warned that the Gaza war had hurt its business in some Middle Eastern countries, as well as Indonesia and Malaysia.

McDonald’s Faces First Global Sales Decline Since 2020

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McDonald’s Faces First Global Sales Decline Since 2020

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