Pres. Joe Biden’s main re-election SuperPAC has reportedly raised at least $10M in a covert effort to compete with former Pres. Donald Trump’s dominant social media presence, according to an exclusive report from Reuters.

Reuters

Pres. Joe Biden’s main re-election super PAC has reportedly raised at least $10M in an effort to compete with former Pres. Donald Trump’s dominant social media presence, according to an exclusive report from Reuters.

Palo-Alto-based Future Forward USA Action has been operating under the radar to close the gap between Biden and his Republican challenger’s online influence, receiving backing from tech tycoons such as co-founder Dustin Moskovitz and LinkedIn founder Reed Hoffman.

As part of this effort, the Palo-Alto, Calif.-based super PAC Future Forward USA Action has reportedly received backing from tech tycoons, including Facebook co-founder Dustin Moskovitz and LinkedIn founder Reed Hoffman.

Efforts have been largely focused on better understanding the algorithms that have helped Trump and his supporters gain massive influence on vertical video platforms TikTok, Instagram Reels, and YouTube Shorts.

Yahoo! News

Efforts are largely focused on better understanding the algorithms that have helped Trump and his supporters gain massive influence on vertical video platforms like TikTok, Instagram Reels, and YouTube Shorts.

One recent study showed half of US adults get at least some level of news from social media. Previously, Biden’s campaign partnered with left-leaning influencers who reach millions of people via short-form videos.

Investing

Half of US adults get at least some level of news from social media, according to a Pew study, and tapping into various platforms is key to winning younger demographics. This has led Biden’s campaign to partner with left-leaning influencers who reach millions of people via short-form videos.

Trump has vastly outpaced Biden in this area, gaining 6.4M TikTok followers since joining the app two weeks ago while Biden’s campaign sits at 380K after four months. Future Forward, which rarely publicizes its activities, plans to spend $250M on TV and digital ads this election cycle.

newsmax.com

Trump has outpaced Biden in this area, gaining 6.4M TikTok followers since joining the app two weeks ago, while Biden’s campaign sits at 380K after four months. Future Forward, which rarely publicizes its activities, plans to spend $250M on TV and digital ads this election cycle.

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Social media has become an increasingly large medium that allows candidates and their allies to communicate with the public. However, it is also rife with misinformation that exploits algorithms to proliferate lies. Donald Trump and his supporters, eschewing any form of integrity, have mastered the use of doctored videos and fake posts to go viral on social media and slander Joe Biden. The president knows that his opponents will do whatever they can to spread lies about him, and he is working with his team 

NBC #9562

Misleading GOP videos of Biden are going viral. The fact-checks have trouble keeping up.

The left seems to be perplexed by the growing popularity of Donald Trump and other conservative figures on social media. It seems they simply cannot understand the grassroots appeal of authentic and patriotic leaders, so they try to concoct an inorganic way for their candidates to get similar engagement. No amount of money or paid influencers can make Joe Biden as popular as Donald Trump is, and social media has allowed candidates to directly reach the public and show the most authentic versions of themselv

American Conservative

American Conservative #2853

Farage and Trump Take TikTok By Storm

There is a 46% chance that a politician in a G20 country will claim they lost a major election due to a “deepfake” image, video, or audio recording before 2025, according to the Metaculus prediction community.

Metaculus2

Deepfake costs election before 2025

Chip Somodevilla/Staff/ Getty Images News via Getty Images North America

Reuters: Biden Allies Raising $10M to Challenge Trump Social Media Machine

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Media

United States of America

As social media grows in prominence related to elections, it's important for candidates to devote resources to it. In addition to having a large following on the apps, Trump and his allies have seemingly mastered the ability to exploit algorithms to proliferate lies. Biden and his supporters will be wise to counter this as best they can in the months ahead.

Trump's patriotism and authenticity inspire wide-ranging grassroots support, which he and his allies have turned into a strong social media following. Biden and the Democrats may think they can buy their way into defeating Trump in this realm, but alas they'll just be wasting their money and resources against the Trump juggernaut.

There's a 43% chance that a politician in a G20 country will claim they lost a major election due to a “deepfake” image, video, or audio recording before Jan. 1, 2025, according to the Metaculus prediction community.

Report: Biden Allies Raising $10M to Challenge Trump Social Media Machine

ReutersReport: Biden Allies Raising $10M to Challenge Trump Social Media Machine

The Spin

Metaculus Prediction

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Report: Biden Allies Raising $10M to Challenge Trump Social Media Machine

ReutersReport: Biden Allies Raising $10M to Challenge Trump Social Media Machine

The Spin

Metaculus Prediction

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